Marving Moreton

Founder & CEO, outAnswer

Marving Moreton is the founder and CEO of outAnswer, a Generative Engine Optimization (GEO) platform that helps B2B brands stay visible in the answers buyers get from ChatGPT, Perplexity, Claude, and Gemini. He has spent the last two years researching how AI engines surface, cite, and recommend brands, and publishes public GEO audits for B2B SaaS teams. Before outAnswer, Marving was a software developer and SEO operator at 7shifts, Crakmedia, and Desjardins, and bootstrapped Tourcrib to a successful exit. He writes about brand visibility in LLMs, AI search, and how B2B buyers are shifting from Google to AI assistants.