The OutAnswer notebook · est. 2025

Notes on how to get cited.

Tactical writing on generative engine optimization, AI search, content production and the SEO industry's collective panic. Twice a month, written by the people running the agency.

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One dispatch per week. The prompts, the pages, and the patterns behind AI citations. Free, no spam.

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FeaturedGoogle AI Optimization Guide

Google Says AEO and GEO Are "Still SEO." Here's What That Actually Means for B2B CMOs.

Last week Google quietly published its first official guide to optimizing for AI Search. The headline: AEO and GEO are still SEO. The reality is more nuanced — and the gap is exactly where competitors are getting cited in ChatGPT, Claude, and AI Overviews instead of you.

Marving MoretonMarving · founder8 min readMay 18, 2026

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